Last Updated on April 9, 2021 by Eco Elsie
Fenty Beauty is an affordable, inclusive beauty brand created by singer Rihanna in 2017, that aims to ‘make skin look like skin’. The company strives to create stunning, natural and effortless makeup and skincare products that are suitable for all skin tones and skin types.
With an unmatched range of various skin shades and colors for all skin tones, Fenty Beauty has changed the beauty industry with its line of inclusive products.
The brand has quickly become one of the most popular names in the game, used by makeup enthusiasts globally. But, is Fenty Beauty cruelty free?
Is Fenty Beauty Cruelty Free
One of the most admirable and desirable things about Fenty Beauty is that all of the products are completely 100% cruelty free.
So, not only can you get affordable, yet high quality makeup and skincare, but you can use it guilt free, and without involving testing or cruelty to animals.
You can see now, why this brand was awarded the best invention of 2017 by Time magazine!
Is Fenty Beauty Vegan?
Whilst Fenty Beauty is certified as cruelty free, and does not test on animals, you may also be wondering if the company is vegan. The truth of the matter is that not all 100% all of the products are completely vegan, as some contain non vegan ingredients.
The good news is that Fenty Beauty aims to be very clear and transparent about what ingredients it uses in the products, and so you can easily find out which ones are suitable for a vegan lifestyle, and which are not. In addition, there are many different beauty products that are 100% vegan, that you can try.
For instance, the most popular and most critically acclaimed product in the Fenty Beauty line is the Pro Filtr Soft Matte Longwear Foundation. This is a full coverage foundation, with a mattifying effect, that does not look heavy or feel heavy on your skin.
With long lasting coverage, and not cakiness, this foundation quickly became the holy grail when it comes to foundation. In addition, all of the shades of this product are 100% vegan.
You will also be pleased to know that the Pro Filtr Hydrating Longwear Foundation, which is the hydrating version of Fenty’s foundation, is also vegan in all of its skin shades.
Also, you can find that the Pro Filtr Instant Retouch Concealer will completely brighten the face, and cover any imperfections or blemishes with ease. What is even better is that this makeup bag essential, is also 100% vegan friendly.
It is not only foundation and face products that are vegan friendly at Fenty Beauty, you can also try out the Pro Kissr Lip Loving Scrubstick, Pro Kissr Luscious Lip Balm, Full Frontal Volume Lift and Curl Mascara, or even the Flyliner Longwear Liquid Eyeliner which are also vegan.
Is Fenty Beauty An Ethical Company?
When Rihanna created the Fenty Beauty empire, her goal was to make a cosmetic line that catered to all skin types, and skin colors unlike any other beauty brand had done before.
The inception of Fenty Beauty was built around creating a cruelty free brand, with vegan products, organic ingredients and cruelty free practices that all could enjoy.
Furthermore, the company strives to eliminate excess packaging where they can, and recycles where possible to help save the environment.
We would argue that the company is very ethical, and we can only hope that more and more products become 100% vegan in the future.
Does Fenty Beauty Test On Animals?
No, Fenty Beauty does not test on animals. Fenty Beauty is 100% committed to being cruelty free! When asked if they test their products on animals, their website states:
‘Never. Fenty Beauty is a cruelty free brand. We never test products or ingredients on animals, nor do we allow suppliers or affiliates to conduct testing on our behalf.’
This basically means that none of the ingredients of Fenty Beauty products are tested on animals during production, and no animal testing takes place post production. This also means that no retailers are allowed to test their products on animals, too.
In addition, the company does not sell their products in countries where animal testing is mandated by law, which would make them non cruelty free.
One of the main questions most people ask when looking for vegan and cruelty free products online is whether the brand sells their products in China.
This is due to the fact that there are laws in China that demand cosmetic and beauty products to be tested on animals before they are allowed to be sold in the country.
Despite Mainland China having a huge market for makeup, beauty and skincare products, Fenty Beauty have chosen not to sell their products there, because of the animal testing policy, which makes all of their products 100% cruelty free.
Are Fenty Beauty Products Toxic?
The founder herself Rihanna, stated that she struggled to find products that suited her skin tone, and did not damage her skin or cause reactions when she was younger. This message was at the heart of the driving force behind creating Fenty Beauty.
As such, the products contain no harsh ingredients, and aim to create beauty and cosmetic products with only the cleanest ingredients.
Additionally, the cosmetic company aims to include powerful ingredients and clinically proven skin care wonder products such as vitamin C, hyaluronic acid and niacinamide, for only the kindest skin care products.
On the Fenty Beauty website, the company states that they use no harsh ingredients, parabens, phthalates, paraffins, or chemicals such as sodium lauryl sulfate, ethanolamines, lead, plastic microbeads, octinoxate, or oxybenzone.
Fenty Beauty’s creator, Rihanna explains why in her statement:
‘I’ve lived and traveled all over the world and I wanted to make sure that Fenty represented the best of the best when it came to our ingredients. I wanted safe, clean, effective formulas that celebrated what our planet has to offer.’
With vegan products, cruelty free practices, no harmful ingredients and a powerful message about body positivity and inclusivity, it comes as no surprise that Fenty Beauty products are taking the world by storm.
