Makeup and beauty is a thriving industry today. There are new companies popping up here and there, new lines by brands being released all the time, and a new product coming out every time you open your eyes. However, not all these companies are ethical and cruelty-free in how they do their business. So, that …
Sadly, Cetaphil is not cruelty free. They do not have the backing of any of the main cruelty free associations such as PETA and The Leaping Bunny logo. What we mean by this is that they cannot be classed as cruelty free as they may test on animals, buy ingredients from third parties that test …
Unfortunately, CeraVe products are not considered cruelty-free by the vast majority of beauty and skincare consumers and animal rights activists. Although their website states that CeraVe products are not tested on animals, their parent company is L’Oreal, which absolutely does test their products on animals. Therefore, as a subsidiary of that company, they cannot be …
Kiehl’s is an American cosmetic brand that was founded by John Kiehl in 1851 in New York’s East Village. What started as a small pharmacy in Manhattan has grown into a multi-billion dollar business that specializes in skincare, hair, and body care products. Since its founding over 150 years ago, Kiehl’s has accumulated a loyal …
French-American makeup brand Laura Mercier was founded in 1996 by celebrity makeup artist Laura Mercier, and this sleek, luxury brand is just as popular today as it was when it first emerged on the beauty scene. Understandably, if you’re looking to buy from Laura Mercier for the first time, you’re probably wondering whether or not …
First Aid Beauty was founded by Lilli Gordon back in 2008, after being inspired for years by her grandmother who had a natural glow to their healthy-looking skin. FAB now offers a range of effective products that are targeted at people with sensitive or problematic skin. Today we’ll be taking a closer look into the …
The Olay brand, previously known as Oil of Olay, has been around since 1952 and it is one of the big giants within the world and markets of beauty cosmetics and skin products. It’s an inescapable name, found worldwide, and considered to be one of the best and most renowned. This American skincare brand is …
Fenty Beauty is an affordable, inclusive beauty brand created by singer Rihanna in 2017, that aims to ‘make skin look like skin’. The company strives to create stunning, natural and effortless makeup and skincare products that are suitable for all skin tones and skin types. With an unmatched range of various skin shades and colors …
Released in 1994, Laneige is a relative newcomer to the cosmetics game, so it would be reasonable to assume they’d follow a more modern, eco-friendly, and cruelty-free business model. That said, in today’s world where animals are still subjugated, abused, and killed for human pleasure, you can never be too careful, so let’s do a …
Colourpop is 100% cruelty-free, and you can find the following statement on their website: We are 100% fur baby friendly, bunny approved, and only test our products on humans – the ones in our HQ to be exact! Colourpop is very passionate about animals and does not condone animal testing in any way. We are …
